Our story
Grind is fluoride free hydroxyapatite toothpaste built around one simple idea. When brushing tastes amazing, you look forward to it.
Why we exist
Here is the honest truth about oral care. The best toothpaste in the world helps you most when you reach for it twice a day, every day. Consistency is what creates real results. So we made a toothpaste you genuinely crave, because when brushing tastes incredible, you look forward to every minute of it.
We obsess over flavor because flavor is what brings you back. Nine crave worthy options, from Mint Chip to Berry Dip'd, turn an everyday habit into the most enjoyable two minutes of your routine.
Under every great flavor is serious care. Grind is fluoride free and built on hydroxyapatite, the same mineral your enamel is made of, so each brush supports a stronger, brighter, healthier smile.
Why we are called Grind
Grinding gets a bad name. People use it to mean burnout, pressure, running yourself down. We hear something completely different.
To grind is to show up. To do the quiet work nobody claps for, and to repeat the small thing twice a day, every day, until it becomes who you are.
Brushing is the first thing you do when you rise and the last thing you do before you rest. Two minutes that bookend every single day. Two minutes that prove you sweat the details.
So don't just brush. Grind.
Rise. Grind. Repeat.
Why it sticks
When the experience feels this good, the healthy habit takes care of itself.
Nine bold, crave worthy flavors make reaching for your toothbrush the easy part of your day.
A light, low foaming formula goes anywhere your day does, from the gym bag to the carpool line.
One tube the whole house enjoys, kids and grown ups alike, with a clean everyone feels great about.
Morning and night actually feel good, so the habit sticks and your smile keeps on winning.
Powered by DROXY™
DROXY is our patent-pending formula that combines dual hydroxyapatite, theobromine, and xylitol, three ingredients that pack a powerful punch. Most toothpastes lean on a single active. We bring together three that work in harmony to support healthy enamel and a fresh, happy mouth.
Backed by published research. Tap any study to read it for yourself.
Hydroxyapatite is the same mineral that makes up about 97 percent of your enamel, so your teeth recognize it instantly and put it right to work. We use two particle sizes because each one supports your smile in its own way.
Used together, they help support remineralization across the entire tooth surface, top to bottom.
View the study →Theobromine is a natural compound found in cacao, the same plant behind chocolate. Research suggests it helps guide the size and structure of hydroxyapatite crystals as they form, and it adds an extra layer of support to the remineralization process.
View the study →Xylitol is a plant derived sweetener that helps create a balanced, healthy oral environment your smile loves. Within the DROXY system it plays another key role, helping minerals move where they are needed throughout remineralization.
View the study →Each ingredient is powerful on its own. Together they form a complete remineralization support system designed to help replenish minerals, strengthen enamel, and keep your mouth feeling fresh and healthy every single day.
That is the power of DROXY™.
Our history
