TIME TO GRIND

Upgrade your routine with a toothpaste that actually does its job—fights dirty, finishes fresh.

PUNISH

PLAQUE

A bold toothpaste for bold people. Built for those who show up, go hard, and won’t let bad breath ruin their moment.

PUNISH

PLAQUE

A bold toothpaste for bold people. Built for those who show up, go hard, and won’t let bad breath ruin their moment.

It’s not the coffee It’s not the cheese It’s not the green smoothie It’s not garlic bread It’s not the protein bar in the carpool line It’s not the 3pm soda It’s not the protein shakes  
It’s your toothpaste!  

#justgrind

GRIND THRU ANYTHING

Grind doesn’t just clean—it upgrades. It breaks down buildup, crushes bacteria, and leaves your mouth feeling unstoppable.

Most toothpaste plays it safe.
Grind fights dirty.

Your teeth have been

through it.

Your teeth have

been through it.

Years of wear, constant use, and too many half-clean routines. It’s time your toothpaste worked as hard as you do.

It’s time

To fight back!

You’ve got high standards—your toothpaste should too. Grind is powered by real ingredients that deliver real results. No gimmicks. No shortcuts.

designed for

combat

the power behind the grind

Grind is powered by Hydroxyapatite—the same mineral your teeth are made of. It rebuilds enamel, strengthens teeth, and helps cut sensitivity without the burn. No harsh chemicals. No fake stuff. Just real results, backed by science and safe to use every day.

the power behind the grind

Grind is powered by Hydroxyapatite—the same mineral your teeth are made of. It rebuilds enamel, strengthens teeth, and helps cut sensitivity without the burn. No harsh chemicals. No fake stuff. Just real results, backed by science and safe to use every day.

SCIENCE-PACKED PROTECTION

PACKED WITH FLAVOR!

don't just

take our word

for it

rise.

grind.

repeat.

Consistency wins. Make your routine one worth repeating—with a toothpaste that shows up every time.