STRONG TEETH

STRONG TOOTHPASTE

STRONG TEETH

GRIND IT OUT

THREE VETERANS JOIN FORCES

PURPOSE-DRIVEN PASTE

THREE VETERANS JOIN FORCES

to combat oral care issues and disrupt the toothpaste aisle... for good!

THE DARK HORSE OF TOOTHPASTE

DON'T BE SCARED. IT'S JUST TOOTHPASTE...

THE DARK HORSE OF TOOTHPASTE

A surprisingly good toothpaste...
that works harder than the rest.

25% TO CHARITY

GRIND GIVES

25% TO CHARITY

We committed to give 25% of our net profits to the 501c3 charity Homeless Not Toothless (HNT), which empowers homeless veterans through free dental care.

MINT ELEVATED

BETTER THAN MINT.

MINT ELEVATED

Handcrafted by a chef and a dentist.

  • VETERAN OWNED
  • DENTIST OWNED
  • CHEF OWNED
  • BLACK OWNED
  • WOMEN OWNED
  • ATHLETE OWNED
  • MISSION DRIVEN
  • VETERAN OWNED
  • DENTIST OWNED
  • CHEF OWNED
  • BLACK OWNED
  • WOMEN OWNED
  • ATHLETE OWNED
  • MISSION DRIVEN

How it works

It's pretty simple... rise. grind. repeat. With a paste like no other... We bridge the gap between fluoride and fluoride-free by combining a patent-pending combination of two natural fluoride alternatives. Science and nature have our back. We've got yours. Grind Now. Shine Later.
After Grind
Before Grind
After Grind Before Grind
From the people
From the people

"My teeth are whiter after just 1 week! I’m a tea drinker and my front teeth are porcelain. So, I could see the color difference beforehand. This also leaves your teeth and gums feeling smooth. Even got my husband to use it!"

Brittany (Amazon)
From the people

"Best toothpaste I’ve ever used! Love the ingredients. Thank you from the bottom of my hippie heart. -the anti fluoride dental hygienist :)"

Sara (Amazon)
From the people

"I've tried many toothpastes. This one REALLY polishes your teeth quickly. Plaque gets removed without any hassle. I was pleasantly surprised."

SonDorikin23 (Amazon)
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