Behind the Grind

From the garage to the Walmart shelf... We're just a bunch of Veterans that joined forces to combat oral care (for good). Our origin story is different. We launched Grind to have fun, inspire, and give back with a massive mission on the backend to help Veterans.

WE ARE GRIND

Powered by grit and determination we took an idea to the Walmart shelf. Then we hand-shipped over 25,000 tubes of toothpaste to 453 Walmarts across 49 states... from our garage. All in an effort to put our paste in your mouth. Now that's super grindy.

WE DON'T SELL COFFEE

We sell toothpaste... So why did we name our company “Grind?” Well it’s personal.

Roger, our co-founder, struggled with anxiety and PTSD for many years. Anxiety and depression can make it challenging to take care of yourself, including small tasks like brushing teeth. When you’re under intense stress, you may ignore oral hygiene. Because mental health, oral health, and physical health are deeply interconnected, we realized a gap.

We wanted to create a next-level toothpaste. But we needed a name that would resonate. A name on the outside that would inspire someone struggling (or anyone for that matter) to pick up the tube and brush it out. It's a simple task, but for some of us, we need a little push to get there. And if we can brush our teeth, just imagine what we can do next. To that end, "Grind" toothpaste was born.

Rise. Grind. Repeat.

MEET TEAM GRIND

THE CHEF

Celebrity Chef Andre Rush, U.S. Army Veteran

The Dentist

Celebrity Dentist, Dr. Jay Grossman, U.S. Navy Veteran

THE CEO

Roger Gindlesperger Jr, U.S. Army Special Operations Veteran