We're just a gritty toothpaste company who hates fluoride and fake smiles as much as you do. Our mission is to blend hustle with hygiene, and get you brushing and hustling. Here's how it started.
The Grit Behind Grind
This didn’t start in a boardroom. It started in a garage.
We sold our house, risked everything, and bet on an idea no one else believed in: that toothpaste could be more than toothpaste. It could be a battle cry. A rebellion. A defiant grin to the big brands shoving fluoride and chemicals down your throat while telling you it’s “good for you.”
We called it Grind because that’s what we live. From surviving a poisoning, to 20 years in Special Operations, to building this brand from scratch—we know the grind. The sweat, the sacrifice, the unseen hours.
Grind isn’t just about brushing your teeth—it’s about standing for something. It’s about waking up and choosing to fight for better. Better health, better choices, a better you. Every tube we make is a nod to everyone out there who refuses to settle. Who gets up, grinds through the noise, and chooses their own path.
This isn’t just toothpaste. It’s your reminder:
Don’t just brush. Grind.
Built on Grit. Fueled by Grind.
Led by Underdogs
This isn’t your typical corporate fairy tale. No trust funds. No hand outs. No easy roads. Just three relentless underdogs with no quit. Mary Ann and Roger built Grind Toothpaste from nothing, risking it all to disrupt an industry stuck in the past. Now, Kaylie stands ready to take the torch, proving that Grind isn’t just a product—it’s a movement. A rebellion against mediocrity. A war on the ordinary. And we’re just getting started.