Product Info
Purple Pop, Fluoride-Free Whitening Toothpaste
Purple Pop is a fluoride-free hydroxyapatite whitening toothpaste with an acai, berry, and lime flavor that pops every time you brush.
- DROXY™ formula. Micro and nano-hydroxyapatite (n-Ha) work with theobromine and xylitol to remineralize and rebuild enamel while whitening gently, the smarter way to care for your smile.
- Functional flavor. Acai, berry, and lime with Vitamins A, C, and E plus prebiotics. The antioxidant vitamins support gum tissue, and prebiotics feed the good bacteria that help keep your oral microbiome in balance.
- Made for every smile. Powerful but never harsh, gentle on sensitive teeth, and loved by the whole family, even the kids.
- Clean ingredients. Fluoride free by choice, with no peroxide, parabens, sulfates (SLS), artificial sweeteners, colors, or flavors.
Rise. Grind. Repeat.
Glycerin, Water, Hydrated Silica, Sorbitol, Xylitol, Calcium Carbonate, Hydroxyapatite (Nano + Micro), Theobromine, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Juice, Vaccinium Macrocarpon (Cranberry) Seed Oil, Retinyl Palmitate (Vitamin A), Ascorbic Acid (Vitamin C), Tocopherol (Vitamin E), Lauryl Glucoside, Stevia Rebaudiana Leaf/Stem Extract, Flavor, Xanthan Gum, Spirulina Platensis Powder, Beta Vulgaris (Beet) Root Powder, Sodium Cocoyl Glutamate, Potassium Sorbate, Sodium Bicarbonate, Menthol, Arginine, Inulin, Maltodextrin.
Free FromReviews
Based on your mood
You'll want to throw these in the cart
The paste with great taste
BUILT FOR EVERY SMILE
Crave-Worthy Flavor
Nine flavors so good brushing becomes the best two minutes of your day.
No Rinse Required
A no-rinse foam that grinds anywhere, tote, gym bag, carpool. The sink can sit this one out.
Rebuilds Enamel
Powered by hydroxyapatite, the same mineral your teeth are made of, strengthening every time you brush.
Fluoride-Free, On Purpose
We skipped fluoride by choice, not fear. A cleaner, better-tasting way to do it right, safe for the whole family.
Brighter, Never Harsher
Lifts surface stains and polishes for a cleaner, brighter smile, with zero grit and zero enamel damage.
Goodbye, Sensitivity
Seals exposed nerves to calm sensitivity at the source, so cold drinks stop fighting back. No sting, no burn.
Powered by DROXY™
Our patent-pending formula combines dual hydroxyapatite, theobromine, and xylitol. Natural ingredients, backed by science for a stronger, brighter smile.