Purple Pop

Purple
PopWhitening Toothpaste

See reviews
$12.99

Açaí, Berry & Lime

Fluoride-free whitening toothpaste powered by dual hydroxyapatite, with a clean, crave-worthy flavor and a light, low-foaming feel the whole family loves.

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Or mix & match with Build Your Own Box Pick any 3, save 20% →

Pre-order now · ships August 1, 2026

Loved by many, many mouths

Product Info

Purple Pop, Fluoride-Free Whitening Toothpaste

Purple Pop is a fluoride-free hydroxyapatite whitening toothpaste with an acai, berry, and lime flavor that pops every time you brush.

  • DROXY™ formula. Micro and nano-hydroxyapatite (n-Ha) work with theobromine and xylitol to remineralize and rebuild enamel while whitening gently, the smarter way to care for your smile.
  • Functional flavor. Acai, berry, and lime with Vitamins A, C, and E plus prebiotics. The antioxidant vitamins support gum tissue, and prebiotics feed the good bacteria that help keep your oral microbiome in balance.
  • Made for every smile. Powerful but never harsh, gentle on sensitive teeth, and loved by the whole family, even the kids.
  • Clean ingredients. Fluoride free by choice, with no peroxide, parabens, sulfates (SLS), artificial sweeteners, colors, or flavors.

Rise. Grind. Repeat.

Purple Pop lifestyle
The Good Stuff
Key ActivesMicro + Nano Hydroxyapatite, Theobromine, Xylitol
FluorideFree, on purpose
FeelLight, low-foaming, no rinse needed
Net Wt4 oz (113 g)
Best ForAll ages, including sensitive teeth
Made InUSA
Ingredients

Glycerin, Water, Hydrated Silica, Sorbitol, Xylitol, Calcium Carbonate, Hydroxyapatite (Nano + Micro), Theobromine, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Juice, Vaccinium Macrocarpon (Cranberry) Seed Oil, Retinyl Palmitate (Vitamin A), Ascorbic Acid (Vitamin C), Tocopherol (Vitamin E), Lauryl Glucoside, Stevia Rebaudiana Leaf/Stem Extract, Flavor, Xanthan Gum, Spirulina Platensis Powder, Beta Vulgaris (Beet) Root Powder, Sodium Cocoyl Glutamate, Potassium Sorbate, Sodium Bicarbonate, Menthol, Arginine, Inulin, Maltodextrin.

Free From
FluoridePeroxideParabensSulfates (SLS)Artificial sweetenersArtificial colorsArtificial flavors

Reviews

Customer Reviews

Based on 1 review
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Madison R.
This flavor is legit

I don’t even know how to explain this one 😂. The first thing it reminded me of was grabbing an açaí bowl after a workout. It’s fruity, fresh, and doesn’t taste sugary or fake at all. You can tell this was made different. I’ve been reaching for this one almost every day because it just makes brushing fun. Never thought I’d have a favorite toothpaste flavor, but here we are.

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Droxy™

The paste with great taste

BUILT FOR EVERY SMILE

Crave-Worthy Flavor

Nine flavors so good brushing becomes the best two minutes of your day.

No Rinse Required

A no-rinse foam that grinds anywhere, tote, gym bag, carpool. The sink can sit this one out.

Rebuilds Enamel

Powered by hydroxyapatite, the same mineral your teeth are made of, strengthening every time you brush.

Purple Pop

Fluoride-Free, On Purpose

We skipped fluoride by choice, not fear. A cleaner, better-tasting way to do it right, safe for the whole family.

Brighter, Never Harsher

Lifts surface stains and polishes for a cleaner, brighter smile, with zero grit and zero enamel damage.

Goodbye, Sensitivity

Seals exposed nerves to calm sensitivity at the source, so cold drinks stop fighting back. No sting, no burn.

Powered by DROXY™

Our patent-pending formula combines dual hydroxyapatite, theobromine, and xylitol. Natural ingredients, backed by science for a stronger, brighter smile.

Find Your Flavor More about DROXY™

THE GRIND GUIDE

Does it actually taste good?
Better than good. Grind comes in nine crave-worthy flavors, from Mint Chip to Berry Dip'd, so brushing becomes the best two minutes of your day. No chalk, no medicine-cabinet aftertaste, just flavor you'll look forward to.
Will it actually whiten my teeth?
Yes. Grind gently lifts and polishes away surface stains while dual hydroxyapatite rebuilds enamel, so your smile gets brighter without grit, bleach, or sensitivity. Whitening that works with your teeth, not against them.
Is it fluoride-free?
Completely. We skipped fluoride on purpose and built the formula around hydroxyapatite, the same mineral your enamel is made of. You get real strengthening the modern way, safe for the whole family.
Is it safe for sensitive teeth?
It's made for them. Hydroxyapatite seals the tiny tubules that cause sensitivity, calming the ache at the source instead of just masking it. Most people feel the difference within a couple of weeks of daily use.
Do I really not have to rinse?
Nope. Grind is a low-foaming formula designed to be left on, so the hydroxyapatite stays on your teeth instead of going down the drain. Spit, smile, go. Rinsing is optional if you prefer.
Will my kids actually use it?
That's the whole idea. Flavors like Coastal Crush and Purple Pop make brushing something kids ask for, and the fluoride-free, swallow-safe formula means you don't have to hover. One paste the entire house actually likes.
Is it vegan and cruelty-free?
Yes. Grind is vegan and never tested on animals, and it's free from sulfates, parabens, artificial sweeteners, and fake dyes or flavors. Clean ingredients you can feel good about twice a day.