I get this question a lot. 'Grind' isn't just a catchy name slapped on a tube; or a play on words. It's about 'The Grind.' The Grind culture.
The idea for Grind was many years in the making; and it did NOT begin with toothpaste. It began with grinding through extreme personal hardship and having to overcoming adversity. In short, I've spent the last decade struggling with Post Traumatic Stress Disorder (PTSD). That's my Grind; however, Grind is not about me.
Everyone has their own challenges. Their own struggles. We created Grind to be that subtle daily reminder… no matter the challenge. Rise. Grind. Repeat. -Roger Gindlesperger Jr, Co-founder