NOW IN WALMART
Ingredients

27 INGREDIENTS. ONE TOOTHPASTE.
Glycerin, Sorbitol, Water (Aqua), Hydrated Silica, Xylitol, Calcium Carbonate, Flavor (Vanilla + Coco-Mint), Cocamidopropyl Betaine, Calcium Hydroxyapatite, Theobromine, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Extract, Panax Ginseng Root Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Stevia Rebaudiana Leaf/Stem Extract, Mentha Piperita (Peppermint) Oil, Camellia Sinensis Leaf Extract, Menthol, Mentha Arvensis Leaf Oil, Xanthan Gum, Potassium Sorbate, Sodium Bicarbonate, Sodium Cocoyl Glutamate, Citric Acid, Charcoal Powder, Titanium Dioxide, Mica
THE BIG 3
(LIKE NO OTHER)
Hydroxyapatite
(Fluoride Alternative)
Thanks to Astronauts... In 1970 NASA created a synthetic form of hydroxyapatite (HAp) to restore astronauts teeth following missions in space; and it’s been used in Japan to combat cavities for over 40 years. However, we are using the real stuff - no synthetics here! It's a natural mineral and a naturally occurring material in our bodies. The main component of our teeth is HAp, encompassing 97% of the enamel. It's one of the most studied biomaterials in the medical field for its proven biocompatibility. HAp is backed by science; and considered to be safe, non-toxic and very effective for strengthening enamel. We use it as our primary natural alternative to fluoride.
Theobromine
(Fluoride Alternative)
Strength through chocolate? That's right - a natural chocolate (cacao extract) to assist with remineralization and potentially assist with hypersensitivity. Backed by science, Theobromine has the capacity to reduce plaque and prevent cavities; therefore, we use it as our secondary natural alternative to fluoride.
Activated Charcoal
(Natural Whitener)
Scared of the dark? The Ancient Romans brushed with charcoal centuries ago! They also brushed with crushed bones and oyster shells; however, we don't recommend going that far... Activated charcoal has been used in medicine for thousands of years. Today, there are many charcoal-based toothpastes on the market; however, they are NOT equal. To combat any concern over excessive abrasiveness - We use a sparing amount of activated charcoal derived naturally from coconut shells for its whitening properties. We've combined it with other natural whitening and the remineralizing ingredients above to gently whiten without worry.
THE GREAT 8
(HIGH-DEMAND INGREDIENTS)
Xylitol
(Sweetener)
The benefits are literally worth salivating over. Xylitol is a naturally occurring sugar alcohol that has been widely studied over the last 40 years. It's found naturally in fruit, vegetables and berries. According to a 2014 study, It is "practically nonfermentable by oral bacteria." Xylitol increases saliva flow and pH levels; reducing bacteria, plaque levels, gingival inflammation and erosion of teeth.

Coconut Oil
(Prevents Plaque Buildup; Anti-bacterial)
A nature moisturizer. Much like oil pulling- without the hassle. Coconut oil attracts the bacteria and you simply spit it out. Leaving you with a fresh feel.

Aloe Vera
(Antiviral & Anti-inflammatory)
Aloe You Vera Much. Too punny? Sorry, we couldn't resist. Aloe vera (Aloe barbadensis) is a plant that belongs to the Liliaceae family, which contains various minerals and vitamins. It is antiviral and anti-inflammatory in nature; and is widely known for cleaning and soothing teeth and gums.

Green Tea
(Anti-bacterial)
An antioxidant helpful in the prevention of dental caries.

Black Tea
(Anti-bacterial)
An antioxidant helpful in the prevention of dental caries.

Ginseng
(Anti-bacterial)
An antioxidant that helps the gums.

Tea Tree Oil
(Anti-inflammatory; Anti-microbal)
Used to control bacteria and reduce plaque buildup.

Mint
(Freshens Breath)
Mint Elevated. A tribute to this great flavor with a subtle reference to where it's made. Utah. Life Elevated. That said, we dialed in the mint; striking the right balance for a mild yet invigorating experience; and lasting fresh breath.
THE SUPPORTING CAST
(MAKES THE PASTE)
Vegetable Glycerin
(Solvent)
Hydrated Silica
(Cleaner)
Calcium Carbonate
(Cleaner)

Sodium Bicarbonate
(Cleaner)

Purified Water
(Solvent)
Sorbitol
(Sweetener)
Stevia
(Sweetener)
Cocamidopropyl Betaine
(Foaming Agent)
Sodium Cocoyl Glutamate
(Foaming Agent)
Potassium Sorbate
(Preservative)
Citric Acid
(Preservative)
Mica
(Sparkles)
Titanium Dioxide
(Sparkles)
Natural Flavors
Natural coconut, mint, and vanilla flavors.